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    School of Communication
    American University



globes
  
Public Communication Campaigns
from around the world 
  



    Students in International Public Communication elected to try their hand at creating a final "web project" instead
    of writing a traditional final paper.  For many, this was their first attempt. Their projects profile examples of corporate,
    social, and political communication campaigns from around the globe. 

  

Country Case Studies: Armenia, Bahamas, Bangladesh, Bolivia, Brazil, Cameroon, Colombia, El Salvador, Ethiopia, Germany, Hong Kong, Ireland, Italy, Ivory Coast, Kenya, Japan, Lithuania, Macedonia, Malta, Mexico, Monaco, Poland, Qatar, Rwanda, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Taiwan (Republic of China), Turkey, Venezuela, ,

 
Armenia Reporters Without Borders social marketing campaign to train journalists.
Author:  Ani Jerikian

 

Bahamas

 

Baharma's Promise a public diplomacy program by U.S. Mission Mentoring Program
 in collaberation with local business leaders to to assist disadvantaged youth.   
Author:  Angel May

Bangladesh

 

Jante Chai Janate Chai (Would like to know, Would like to inform), radio magazine
to help adolescents understand physical changes in their bodies.
Author:  Matthew Taub
http://eagle3.american.edu/~mt9838a/Bangladesh/index.html

Bolivia

 

The Lilac Tent social marketing campaign to increase awareness of reproductive health.
Author:  Lindsay Strug

 

Brazil

Projecto Bartender social responsibility and community outreach program by Diageo
corporation to train young, unemployed people in bartending skills.
Author:  Stephen Nightingale

 

Brazil

A hybrid social marketing and participatory campaign to help families in the cities of Belem and Belo Horizonte.
Author:  Nathan Sprenger

Cameroon

 

Caring & Understanding Partners' campaign to promote healthy life styles and prevent AIDS.
Author:  Jessica Llewelyn

 

Colombia

An example of the "shake-up" approach to social change by Mayor Antanas Mockus.
Author:  Claudia Durante

 

El Salvador

 

"I Educate," a program to better education in rural areas.
Author:  Jen Costa

 

Ethiopia

 

Social marketing campaign on reproductive health to combat HIV/AIDS epidemic.
Author:  Ashleigh Spiller

 

Germany

 

Audi corporate campaign for website design
Author:  Jarrett Camarda  

 

Hong Kong

 

Government campaign to promote awareness of avian influenza virus and prevent its spread.
Author:  Heidi Vidal

 

Hungary

 

Telecottage Movement to provide access global communication technologies to local Hungarian
communities as a vehicle for strengthening democracy.
Author:  Whitney Eaton

 

Ireland

 

National Youth Council social marketing campaign to promote gender equality.
Author:  Erin O’Malley

 

Italy

 

The "Gate Project," a social marketing campaign and urban development project for Porta Palazzo in Turin.  
Author:  Michael Phillips

 

Ivory Coast

 

Ivory Coast  
Author:  Emily Hartman

 

Japan

 

SONY Corporation partnership on environmental campaign to combat global warming
Author:  MacKenzie McGrath

 

Government campaign to reduce suicide rate of middle aged businessmen.
Author:  Carlos Arroyo

  UNICEF Speak Out campaign to encourage youth to become more vocal in social
and political issues.
Author:  Bradley Peskins

 

Kenya

 

Social marketing campaign to educate rural Kenyan adolescents about reproductive health.
Author:  Laura Bonavia

Lithuania

 

World Bank research study
Author: Ray Stankiewicz

 

Macedonia

Customers Relations Management (CRM) approach used by MobiMak that has helped this company maintain as one of the most successful and profitable businesses in the Republic of Macedonia.
Author:  Jasen Zubcevik

 

Malta Social marketing campaign to tackle the problem obesity.
Author:  Kimberly Hondry
   
Mexico Chiapas Media Project participatory communication campaign to increase awareness
of plight of  indigenous population.
Author:  Jessica Shaffer

 

Monaco

 

Grand Prix image and tourism campaign
Author:  Roopa Purohit  

 

Poland

 

Social marketing campaign by Women on Waves, an organization that visits countries where abortions are illegal.
 Author:  Lindsy Pietroski

 

Qatar

 

A new website created for Qatar's "first lady," Her Highness Sheika Moza
Author:  Scott Miller

 

Rwanda

 

Urunana, an educational radio drama, aimed at educating people about serious health issues.
Author:  Jennifer Bartosek

 

Spain

 

National branding campaign to promote a country with "Everything Under the Sun."
Author:  Annie Person

 

Saudi Arabia

 

Saudi Arabian public diplomacy campaign to improve relations with America after 9/11.
Author:  Jihane Ayed

 

 

U.S. public diplomacy efforts to reach Saudi population through State Department websites.
Author:  Julianna Evett    

 

South Africa

 

Health campaign to raise AIDS awareness.
Author:  Audie Simon

 

Sweden

 

McDonald's social responsibility campaign
Author:  Devon Hylander
http://eagle1.american.edu/~dh4345a

 

 

e-Democracy internet social marketing campaign to increase voter participation.
Author:  Alicia Brewster

 

Thailand

Population Services International social marketing campaign on HIV/AIDs and SIDS
prevention.   
Author:  Valerie Kramer

"Paper doves for Peace," more than 65 million oragami doves were made to stop civil unrest. 
Author: Stephanie Vanonese

 

Taiwan

 

Tiawan  (Republic of China)
Author: Kelly Beaty
Turkey Turkish Family Health and Planning Foundation campaign on family planning and health communication.
Author: Amelia Pape
Venezuela

 

 

Public diplomacy campaign to promote country's image.
Author:  Christine Prefontaine
http://www.mamamilk.com/Venezuela/index.htm