Public Communication Campaigns
from around the world
School of
Communication
American University
Students in International Public Communication elected to try their hand at creating
a final "web project" instead
of writing a traditional final paper. For many, this
was their first attempt. Their projects profile examples of corporate,
social, and political communication campaigns from around
the globe.
Country Case Studies: Armenia, Bahamas, Bangladesh, Bolivia, Brazil, Cameroon, Colombia, El Salvador, Ethiopia, Germany, Hong Kong, Ireland, Italy, Ivory Coast, Kenya, Japan, Lithuania, Macedonia, Malta, Mexico, Monaco, Poland, Qatar, Rwanda, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Taiwan (Republic of China), Turkey, Venezuela, ,
| Armenia | Reporters Without Borders social marketing
campaign to train journalists. Author: Ani Jerikian |
|
Baharma's Promise a public diplomacy program by
U.S. Mission Mentoring Program |
Jante Chai Janate Chai (Would like to know, Would
like to inform), radio magazine |
|
The Lilac Tent social marketing campaign to increase
awareness of reproductive health.
|
Brazil | Projecto Bartender social responsibility and community
outreach program by Diageo
|
| Brazil | A hybrid social marketing and participatory campaign
to help families in the cities of Belem and Belo Horizonte. |
Caring & Understanding Partners' campaign to
promote healthy life styles and prevent AIDS.
|
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An example of the "shake-up" approach
to social change by Mayor Antanas Mockus. |
|
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"I Educate," a program to better education
in rural areas. |
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Social marketing campaign on reproductive health
to combat HIV/AIDS epidemic. |
|
Audi corporate campaign for website design |
|
Government campaign to promote awareness of avian
influenza virus and prevent its spread. |
|
Telecottage Movement to provide access global communication
technologies to local Hungarian |
|
National Youth Council social marketing campaign
to promote gender equality. |
|
The "Gate Project," a social marketing
campaign and urban development project for Porta Palazzo in Turin.
|
|
Ivory Coast
|
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SONY Corporation partnership on environmental campaign
to combat global warming |
Government campaign to reduce suicide rate of
middle aged businessmen. |
|
| UNICEF Speak Out campaign to encourage youth to
become more vocal in social and political issues. Author: Bradley Peskins |
|
|
Social marketing campaign to educate rural Kenyan
adolescents about reproductive health. |
| Lithuania |
World Bank research study
|
| Macedonia | Customers Relations Management (CRM) approach used by MobiMak that
has helped this company maintain as one of the most successful and profitable
businesses in the Republic of Macedonia.
|
| Malta | Social marketing campaign
to tackle the problem obesity. Author: Kimberly Hondry |
| Mexico | Chiapas Media Project participatory communication
campaign to increase awareness of plight of indigenous population. Author: Jessica Shaffer |
|
Grand Prix image and tourism campaign |
|
Social marketing campaign by Women on Waves, an
organization that visits countries where abortions are illegal. |
|
A new website created for Qatar's "first lady,"
Her Highness Sheika Moza |
|
Urunana, an educational radio drama,
aimed at educating people about serious health issues. |
|
National branding campaign to promote a country
with "Everything Under the Sun." |
|
Saudi Arabian public diplomacy campaign to improve
relations with America after 9/11. |
U.S. public diplomacy efforts to reach Saudi population
through State Department websites. |
|
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Health campaign to raise AIDS awareness. |
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McDonald's social responsibility campaign |
|
e-Democracy internet social marketing campaign
to increase voter participation.
|
|
| Thailand | Population Services International social marketing
campaign on HIV/AIDs and SIDS "Paper doves for Peace," more than 65
million oragami doves were made to stop civil unrest. |
|
Tiawan (Republic
of China) Author: Kelly Beaty |
| Turkey | Turkish Family Health and Planning Foundation campaign
on family planning and health communication. Author: Amelia Pape |
| Venezuela |
Public diplomacy campaign to promote country's
image. |