The events of 9/11 marked a turning point for the world and for US-Saudi relations. The American people questioned the role that the Saudi government played with regards to the horrible act of terror that occurred on the fateful morning of September the 11th, 2001. The Saudi government claims that it has been persistent in its efforts to help the American people fight its ‘War Against Terror' because it is not only important for the future of the American people but for the future of world peace.

With the help of Qorvis Communications, Saudi Arabia launched a comprehensive 'public diplomacy' campaign geared towards reinforcing the positive and historical relationship that both the United States of America and the Royal Kingdom of Saudi Arabia have shared. This website offers a glimpse into the daily lives of the Saudi people and gives a detailed overview of the pr campaign that was launched immediately after 9/11 to soften Saudi Arabia's image in the United States.