 “[Campbell’s]
research is comprehensive, his assessment keen. Campbell pricks
flawed generalizations that have misrepresented the Yellow
Press since historians first identified it as a distinctive
period in U.S. media history.
Because of Campbell’s work, almost everyone who has
written about the period … will need to revise what's
been said before. This work is that significant.”
— American Journalism
“Combining content
analysis with archival research, this study...challenges several
popular misconceptions about this era of American journalism,
particularly the charge that yellow press coverage propelled
the United States into the Spanish-American War.
… Moreover, the author argues that yellow journalism
had a more lasting impact on the American press than is commonly
realized, as seen in a variety of innovative news practices
and layout elements that have been passed along largely intact
to this day.”
— Harvard Journal of Press/Politics
“Campbell demonstrates
how careless research and sloppy thinking of journalism historians
and others have perpetuated myths about a pivotal period of
the American press.”
— Journalism and Mass Communication
Quarterly
“ Campbell's book seeks to be the definitive work about yellow journalism, from debunking myths that have been perpetuated for decades to identifying the lasting impact ... of the 'yellow' journals. In large part, Campbell achieves his goal by applying classic historical methods and content analysis to the 'evidence' available about yellow journalism.”
— Newspaper Research Journal
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