Preface and Acknowledgments ix
Introduction
Part One: Puncturing the Myths
Chapter 1. First Use: The Emergence and Diffusion of “Yellow Journalism”
Chapter 2. The Yellow Press and the Myths of Its Readership
Chapter 3. Not Likely Sent: The Remington-Hearst “Telegrams”
Chapter 4. Not to Blame: The Yellow Press and the Spanish-American War
Part Two: Defining the Legacies
Chapter 5. How Yellow Journalism Lives On: An Analysis of Newspaper Content
Chapter 6. Echoes in Contemporary Journalism
Appendix A: Yellow Journalism Content Analysis Coding Sheet
Appendix B: Yellow Journalism Content Analysis Coding Instructions
Selected Bibliography
Index 207
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