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DARRELL HAYES
Adjunct Associate Professor
Public Communication Division
Darrell
Hayes primarily teaches strategic communication courses for graduate
students or PR case studies and theory classes for undergrads in the School of Communication.
He served as the director for the Weekend Public Communication Graduate Program until 2011. He has more than 25 years experience in public relations and communication
issues. He has run his own public relations agency, and worked
primarily with corporations in the technology sector and with non-profit
associations. He has also served as a government communication
manager and worked with a marketing research firm. He has also been
the managing director of the Aerospace Education Foundation, which promotes
an understanding of aerospace policy issues and encourages young people to
enter the math and science fields. He has taught at the University of
California at Fresno and at American University in a variety of management
and communication courses.
He is
co-author of Public
Relations Cases, a primer on best practices in running
effective communication campaigns that is used by many public relations
courses on college campuses.
His
recent classes have accented crisis communications, understanding the
structure and history of the mass media, the communication theory and
persuasive messages used in public discourse, and the trends and issues
impacting best practices in public relations campaigns.
He has
served as a member of the Advisory Board for the Department of State Senior
Crisis Management Course and frequently conducts crisis courses for
visiting delegations from around the world.
He is
accredited with the National Public Relations Society of America. In
the past he has served as the National Capital Chapter assembly delegate to
the National PRSA convention and chairman of the technology, membership and
professional development committees.
He has
advanced degrees in Communication from the University of Oklahoma and in
Counseling from the University of New Mexico. He received his
undergraduate degree in Psychology from the University of New Mexico.
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