Curriculum Vitae - 2005
Communication, Columbia University
1982 M.Ed., Communication, Columbia University
1978 B.S., Foreign Service, Georgetown University
Under-Secretary General for Public Information, The United Nations
1979 Graduate School of Corporate & Political Communication, Fairfield University
1978 Certificate of Arab Studies, Center for Contemporary Arab Studies,
1976 The American University in Cairo, Egypt
HONORS & AWARDS
2001 World Association of Former United Nations Interns and
1996 Fulbright Senior Scholar
1993 American University Senate Research Competition Award
1993 Curriculum Development Grant
1992 Mellon Travel Award
1992 Who's Who of Arab-Americans
1989 Top Paper, International & Intercultural Communication,
International Communication Association
1987 Dissertation Award, Society for Intercultural Training, Education and Research
1990-Present Associate Professor
Assistant Professor (tenured 1996)
School of Communication, American University
Courses: Communication Theory, Public Communication Research, Persuasion Strategies,
Nonverbal Communication, Interpersonal Communication, Public Speaking, Public Relations
Case Studies, Public Communication Seminar, International Public Relations
1987-1990 Assistant Professor
School of Communication, Howard University
Courses: Principles of Communication, Communication Theory,
Theories of Persuasion
1985-1987 Adjunct Associate Professor
Department of Communication, University of the District of Columbia
Courses: Journalism, Processes of Communication,
Introduction to the Mass Media
An-Najah National University, Nablus (West Bank/Palestinian Authority)
Courses: International Relations
2004 Communication Counsel
Supreme Council for Family Affairs, Doha, Qatar
2003 Leadership & Communication Skills
Arab Women Council, Washington, D.C.
Provided communication and
leadership skills training for delegation of women leaders from Syria and
Morocco. Project funded by USAID.
1999 Leadership & Communication Skills
Arab Women Council, Washington, D.C.
Provided communication and leadership skills training for delegation of women leaders from Syria. Project funded by USAID.1999 Proposal Writing
Drafted proposal to conduct joint Palestinian-Israeli opinion survey on the status of the peace process. Project funding awarded.1999 Proposal Writing
Drafted communication training section for USAID proposal for women’s leadership training in Syria. Project funding awarded.1996- Public Relations
Assisted the university public relations staff in preparing for first international conference hosted by the university. Provided speech writing assistance and training for university officials for formal presentations. Trained staff in public relations activities. Assisted in layout, design, and editing official brochure profiling the university and student yearbook. Conducted proposal writing workshop and reviewed individual proposals.1996 Proposal Writing Assistance
Assisted the ministry officials with preparing multi-million dollar proposal for pilot project to introduce counselors in public school system. Assistance included drafting narrative sections and budget components. Swedish government raised project funding US $1.4mn to US $2mn and cited as a model for other proposal submissions.1996 Communication Skills Training
Designed and conducted 3-day workshop on communication for approximately 25 public school headmasters from throughout the Gaza Strip. Prepared skills workbook adopted by the ministry for use in training school headmasters, teachers and students in public school system.1993 Public Relations Training / AMIDEAST, Gaza
Invited by AMIDEAST, one of largest American sponsors of training and education projects in the Arab world, to conduct the first public communication training program for institutions in the Gaza Strip.1991 - Media Analyst
Prepared daily media analysis. Assisted in media training, media inquiries, interview arrangements, and press conference set-up.1993 Public Relations
Worked with American US State Department, Protocol, military and White House officials in coordinating logistics for airport arrival and departures of Palestinian officials and international media. Assisted in preparations for signing of Israeli-Palestinian peace accord on the White House lawn, work included coordinating delegation rosters, background documentation, sequence preparation, and on-the-ground assistance to Protocol officials and media personnel.1985- Communication Consultant
Edited and supervised production of economic reports, statistical studies, and book-length manuscripts.1986 Technical Consultant
Designed and developed information survey on the major United Nations agencies. Data used to develop communication campaign for the association.1984- Communication Consultant
Designed promotional materials, including company logo, for the new firm. Developed marketing strategies.1983- Assistant to the President
Developed international programs department for the university, included English language training, volunteer program, university twinning agreements, international scholarships award. Assisted in the Public Relations Office. Developed information and promotional materials for university.1979- Information Officer
Monitored press. Arranged broadcast, print, and satellite interviews with international media, including placement on Nightline, McNiel-Lehrer, Good Morning America, Today Show, and 60 Minutes. Developed advertisements, information and promotional materials which appeared in the New York Times, Christian Science Monitor, and Congressional Record. Assisted visiting officials with media training and U.N. addresses. Handled inquiries from the media and general public, including information briefings to delegations from American schools. Assisted in drafting U.N. speeches and resolutions submitted by the Mission. Delivered two speeches to the U.N. Special Political Committee on behalf of the Mission.1982 Intern
Worked with the assistant to the Under Secretary General monitoring U.N. public information activities, reviewed department of radio, television, press, and special projects. Drafted assessment report on U.N. operations.1979 Speakers Training, video assistant
Assisted in speakers training program. Developed speakers bureau proposal for the Middle East which was adopted by the corporation.1977 Information Officer
Monitored American media, prepared media summaries. Handled public information requests.1977 Project Director
Developed and implemented innovative student-ID program for entire campus population. Used all-volunteer staff. Complete project under budget and ahead of schedule.1976 Intern
Interned in the Minister’s office, reviewing information activities. Visited various media outlets, including the Egyptian national television and Egyptian Gazzette.
"Al-Jazeera & American Public Diplomacy: A Dance of Intercultural Miscommunication," in Mohamed Zayani (ed.), Critical Perspectives on Al Jazeera, (London: Pluto Press, 2005), pp.183-202.
“From Propaganda to Public Diplomacy in an Information Age,” in Y. Kamalipour
and Nancy Snow (Eds.), War, Media and Propaganda: A Global Perspective,
(New York: Rowman and Littlefield, 2004), pp.219-225.
"Asymmetry of Cultural Styles & The Unintended Consequences of Crisis Public Diplomacy," in Intercultural Communication and Diplomacy (Malta: Mediterranean Academy of Diplomacy, 2004), pp.133-142.
"Historia de dos Intifadas: un analisis mediatico del ascenso y la caida de la imagen palestina,” [A Tale of Two Intifadas: A Communication Analysis of the Rise and Fall of the Palestinian Image] in Ignacio Alvarez-Ossorio (ed.), Informe Sobre El Conflicto de Palestina. (Madrid: Ediciones del Oriente y del Meditarraneo, 2003), pp. 239-256. In Spanish.
“La diplomazia pubblica americna nel mondo arabo e musula: Un’analisi della comunicazione stratgia [American Public Diplomacy in the Arab and Muslim World: A Strategic Communication Analysis] in Salvo Vaccaro (ed.), La Censura Infinita, Informazione in Guerra, Guerra All’Informazione. (Milano: Mimesis Eterotopia, 2002), pp. 200-206. In Italian.
"The Palestinian Leadership & the American Media: Changing Images, Conflicting Results," in Y. Kamalipour (Ed.) The Middle East and the American Media (Chicago: Greenwood Press, 1995), pp. 37-49.
"Intercultural Public Relations: A Cross-Cultural Case Study," in A.
Alkhafaji (Ed.) Business Research Yearbook, Vol. II, (Lanham, MD:
University Press of America, 1995), pp. 809-813.
Research Journal Articles
“Toward an In-Awareness Approach to International Public Relations,” Public Relations Review 27 (2001), pp. 135-148.
“Intercultural Communication and International Public Relations: Exploring Parallels,” Communication Quarterly 48 (2000), pp.85-100.
“A Public Relations Tour of Embassy Row: The Latin Diplomatic Experience,” (co-author, Juan Cristobal Villalobos), Public Relations Quarterly 45 (2000), pp.33-37.
"Managing Cross-Cultural Challenges: A Pre-K Lesson for Training in the Gaza Strip," Journal of Management Development, 15 (1996), pp. 80-92.
"Final Status: A Communication Perspective," Palestine-Israel Journal of
Politics, Economics and Culture
3 (1996), pp.123-128.
"Understanding Cultural Preferences of Arab Communication Patterns,"
Public Relations Review,
21 (1995), pp.241-255.
"Ethnic Diversity in the Public Relations Industry," co-authored with B.
Diggs-Brown. Howard Business Journal,
6 (1995), pp. 23-31.
"Diversity Within the Industry: External Opportunities, Internal Challenges,"
co-authored with B. Diggs-Brown
& J. Yamauchi. International Public Relations Review, 17 (1994), pp.13-18.
"The ontological function of interpersonal communication: A cross-cultural
analysis of Americans and Palestinians,"
Howard Journal of Communication, 3 (1991), pp. 87-98.
"Self-Shock: The Double-binding Challenge of Identity," International
Journal of Intercultural Relations,
13 (1989), pp. 501-526.
William Rugh (2004.) Arab Mass Media.
Westport, CT: Preager Press. Book Review, Journalism and Mass Communications Quarterly.
Lisa Wedeen. (1999). Ambiguities of Domination: Politics, Rhetoric
and Symbols in Contemporary Syria. Chicago: University of Chicago
Press. Book Review, The Review of Communication 3.1 (January 2003),
Ofra Bengio. (1998). Saddam’s Word: Political Discourse
in Iraq. New York: Oxford University Press. Book Review, The Review
of Communication 3.1 (January 2003), pp. 35-40.
Commentary & Analysis
“The Network Paradigm of Strategic Public Diplomacy,” Policy Brief,
Foreign Policy in Focus, Vol. 10, No. 1, April 2005.
"Switching the Strategic Focus of American Public Diplomacy: Forget
Battles, Think Bridges," Commentary, Foreign
Policy in Focus, October 2004.
Available online: http://www.fpif.org/commentary/2004/0410bridges_body.html
"Repeat: Iraq is not a Modern Day Germany," Op-ed, The Christian Science
Monitor, August 21, 2003.
Available online: http://www.csmonitor.com/2003/0821/p09s02-coop.html
"Unintended Consequences of Crisis Public Diplomacy: America Public
Diplomacy in the Arab World," Policy Brief, Foreign Policy in Focus, June
Available online: http://www.fpif.org/briefs/vol8/v8n02diplomacy.html
"Winning Round Two of American Public Diplomacy in the Arab World," Global
Affairs Commentary, Foreign Policy in Focus, June 13, 2003.
Available online: http://www.fpif.org/commentary/2003/0306comm.html
"How Bin Laden Tape Played," Global Affairs Commentary, Foreign Policy in
Focus, February 2003.
Available online: http://www.fpif.org/commentary/2003/0302binladen.html
“The New Bin Laden Tape,” Op-ed, Counter Punch, February12, 2003.
Available online: http://www.counterpunch.org/zaharna02122003.html
"Finding America's Voice in the Middle East," Global Affairs Commentary,
Foreign Policy in Focus, April 2002.
Available online: http://www.fpif.org/commentary/2002/0204usmideast_body.html
"Incredible and Unbelievable," Op-ed, Baltimore Sun, April 14, 2002.
“Israel’s True Intentions in Removing Arafat,” Global Affairs
Commentary, Foreign Policy in Focus, December 2001.
Available online: http://www.fpif.org/commentary/0112arafat_body.html
“American Public Diplomacy in the Arab and Muslim World: A Strategic
Communication Analysis,” Policy Report, Foreign Policy in Focus, November
Available online: http://www.fpif.org/papers/communication_body.html
“Israel’s Policy of Targeting Terrorists: Implications for the
U.S.,” Policy Analysis, Foreign Policy In Focus, Vol. 6, No. 32,
Available online: http://www.fpif.org/briefs/vol6/v6n32exjud_body.html
“The Plan to Remove Arafat,” Global Affairs Commentary, Foreign Policy In
Focus, July 2001.
Available online: http://www.fpif.org/commentary/0107arafat_body.html
U.S. House Subcommittee on National Security, Emerging Threats and
The 9/11 Commission Recommendations on Public Diplomacy
August 23, 2004
U.S. Senate, Committee on Foreign Relations
Public Diplomacy and Islam
February 27, 2003
"Cultural Texture: Urban Warfare & Global Strategic Communication,"
Conference on the 'War of Ideas' & GWOT, Naval Postgraduate School,
Monterey, California, December 13-14, 2005.
“A Global Tour of Public Diplomacy,” Cross-Cultural Communication Conference, Notre Dame University, Beirut, Lebanon, May 26, 2005. Powerpoint presentation
“Distortions of Culture: Americans in Iraq,” International Conference on Intercultural Communication and Diplomacy, Mediterranean Academy of Diplomacy, Malta, February 14, 2004.
“Restoring America’s Image Abroad,” 15-member roundtable discussion chaired by former U.S. Secretary of State Madeleine K. Albright, William Davidson Institute, Washington, DC, December 2, 2003.
"“The Challenge of American Public Diplomacy,” Public Diplomacy Training
Program, U.S. Department of State, Washington, DC, November 9, 2003.
“New Trends in American Public Diplomacy,” George P. Shultz National Foreign
Service Training Institute, Arlington, August 5, 2003.
"Pros & Cons of Arm's Length Public Diplomacy," Symposium on Public
Diplomacy, The Heritage Foundation, Washington, DC, July 10, 2003.
“Palestinian-Israeli Images,” Institute of Policy Studies, Washington, DC, April 23, 2002.
"Perceptions of America," (Moderator), Fulbright Senior Scholars Conference, Washington, D.C., April 9, 2002.
“Speaking with the American Media and Public,” Council on American Islamic Relations, Annual Conference, Fairfax, VA, March 30, 2002
"The Role of NGOs in American Public Diplomacy" U.S. Department of State, Symposium on Non-Governmental Organizations, Washington, D.C., October 16, 2001.
"International Public Relations in the Middle East," Public Relations Society of America, Washington D.C., October 25, 2000
"Stereotyping in the American Media," Center for Contemporary Arab Studies, Georgetown University, Washington, D.C., May 15, 2000.
“Palestinian Values,” University of Washington, Seattle, February 20, 1997.
“Changes in Palestinian Society and Palestinian Values,” The Florence Kluckhohn Center for the Study of Values, Seattle, Washington, February 17-19, 1997.
Hearst Lecture Series, Western Kentucky University, Bowling Green, November 1995.
"The Middle East and the Media," United Nations Non-Governmental Organizations, United Nations Symposium on the Question of Palestine, Montreal, July 1994.
"Teaching about Stereotyping," Georgetown University, Center for Contemporary Arab Studies, Symposium for Educators, Washington, DC, October 1994.
"Challenges to Dialoging" Multicultural Learning Institute Seminar, Washington DC, February 1993.
"Understanding Cultural Diversity within the Family," ROOTS Palestinian Youth
Convention, Washington, May 1991.
Proposal Writing Handbook. (1997) Sponsor: An-Najah National University, Nablus.
Toolbox of Communication Skills: A Workbook for School Educators. (1997) Sponsor: Palestinian Ministry of Education, Gaza. In Arabic.
Media & Public Relations Handbook: Bridging the Arab & American Cultural Divide. (1994) Sponsor: Palestinian Delegation to ME Peace Talks, Washington, DC.
Developing Your Printed Materials for Western Audience. (1993) Sponsor: AMIDEAST, Gaza.
Planning Special Events for Your Institution. (1993) Sponsor: AMIDEAST, Gaza.
Developing Good Media Relations. Sponsor: AMIDEAST, Gaza, 1993.
Preparing "Q & A" Brochures. (1992) Sponsor: Law in the Service of Man, Gaza.
Tips on Public Speaking. (1991) Sponsor: Palestinian delegation to the Middle East Peace Talks, Washington, D.C.
Working with the International Media. (1991) Sponsor:
Palestinian delegation to the Middle East Peace Talks, Washington, D.C.
“In-Awareness Model of International Public Relations,” Association for Education in Journalism & Mass Communication, Washington, DC, August 1998.
"Intercultural Public Relations: A Cross-Cultural case study from the Gaza Strip," International Association of Business Disciplines, Los Angeles, April 1995.
"Bridging Cultural Differences: American Public Relations Practices and Arab Communication Patterns," Association for Education in Journalism & Mass Communication, Washington, DC, August 1995.
"Rhetorical Ethnocentricism," Speech Communication Association, New Orleans, November 1994.
"The Multicultural Challenge of Identity in the Classroom," Eastern Communication Association, Washington, DC, May 1993.
"Self-Shock," Society for Applied Anthropology, Santa Fe, April 1989.
"Sense-Making in the Intercultural Setting," Society for Intercultural Training, Education and Research, Boston, May 1989, Panel Chair.
"Communication and Identity," Howard University Communication Conference, Washington, DC, October 1989.
"The Role of Radio in the Palestinian Intifadah," Howard University Communication Conference, Washington, DC, October 1989.
"Intercultural Dimensions of Conflict Resolution," Howard University Communication Conference, Washington, DC, October 1988.
"Self-Shock: An Intrapersonal Analysis of the Intercultural Experience," International Communication Association, New Orleans, May 1988, (Top Paper in International and Intercultural Communication).
"Self-Shock" Society for Intercultural Education, Training and
Research, Montreal, May 1987, (Outstanding Dissertation Award).
International and Intercultural Communication Annual, Vol. 28 (2004), Contributing Editor
International and Intercultural Communication Annual, Vol. 27 (2003), Contributing Editor
Howard Journal of Communication (1991 – present), Editorial Board
* American Jewish and Palestinian Dialogue Project
Member of the "Dialogue Project," an international project bringing together Palestinian and American-Jewish women leaders from the United States and abroad. In January 1992, participated in a joint, 2-week trip to Israel, the West Bank and Gaza with 15 Jewish and Palestinian American women. The Dialogue Project has been featured in publications world-wide, including MS Magazine, The Jerusalem Post , and The New York Times.