RICHARD A. STACK, Esq.
Associate Professor & Division Director
Public Communication Division

EDUCATION

J.D. Jurist Doctorate in Law from the School of Law, University of
Missouri - Kansas City. Special Emphasis on Criminal Law, 1977.

B.A. Bachelor of Arts from the College of Arts and Sciences, Indiana
University - Bloomington. Major: Psychology, 1973.

EMPLOYMENT HISTORY

September 1998 - Present

Associate Professor, School of Communication, American University,
Washington, D.C. I design and teach a variety of courses in the
field of Public Communication. My responsibilities include academic and career counseling, serving on faculty committees, and serving as faculty advisor for campus organizations (Public Relations Student Society of America and American Students Against Poverty). I also coordinated the Honors Program for the School. In addition, I have served as the Director of the Graduate Weekend Program for professionals and am currently Director of the Public Communication Division.

August 1990 - September 1998

Assistant Professor, School of Communication, American University.
Fulfilled responsibilities of junior faculty member until promotion
September, 1998.

January 1984 - May 1990

Lecturer (promoted to Professorial Lecturer in January, 1988),
Department of Government, School of Public Affairs, The American
University, I created and taught "The Politics of Hunger." I also
supervised public interest internships.

May 1989 - Present
President, RAS Consulting, Washington, D.C. I run my own public interest consulting business. My clients are primarily non- profit, social service organizations for whom I offer public relations program development/ management, and fund-raising expertise.


June 1988 - May 1989

Vice President, David Apter & Associates, Washington, D.C. I created the social service division for this full service public relations firm. My duties included account management, PRY campaign coordination, media outreach, and editorial development.

September 1979 - May 1988

Executive Director, Capital Area Community Food Bank,
Washington, D.C. I am a founder of the region's most extensive anti-hunger network. The Food Bank connects the food industry, government and social service community in an effective food salvage/distribution system. My responsibilities were overall program management: community relations, fund raising, personnel administration, food solicitation/storage/distribution.

HONORS AND AWARDS

Thrice nominated for The American University Teacher of the Year
Award - 1991, 1994, 2002

Recipient of the Public Relations Society of America (National
Capital Chapter) Public Service Award, 1989-90

Tribute in Congressional Record, June 8, 1988

Mayor's Commission on Food, Nutrition and Health Public Service
Award, 1986

Volunteers of America Public Service Commendation, 1985

MEMBERSHIP AND DIRECTORY LISTING

• Association for Education in Journalism and Mass Communication
• International Academy of Business Disciplines
• Mid-Atlantic Popular Culture Association
• Missouri Bar Association
• Public Relations Society of America
• Society for the Interdisciplinary Study of Social Imagery

MAJOR DEPARTMENTAL AND UNIVERSITY ACTIVITIES

Teaching Responsibilities

Courses taught: Public Relations, Public Relations Media, Group Communication Management, Interpersonal Communication, Public Relations Case Studies, Legal Aspects of Public Communication, Public Communication Research, Cooperative Education Field Experience, Politics as a Public Relations Profession, Communication of Law (Honors Colloquium), Public Communication Principles
(Graduate - weekend program), Public Communication Management (Graduate), Public Communication Writing (Graduate and Graduate - weekend program).

I have served on the faculty for the special "Dialogue with the Press"
project. I helped plan and promote the first symposium, jointly sponsored by SO and the National Press Club, and the second symposium, a joint effort of SO and the Washington College of Law. These events brought together journalists and lawyers to discuss how working relationships between members of these professions can be improved. The day-long session achieved a caliber of significance such that participants qualified for Continuing Legal Education credit through the Virginia Bar.

University Service

Director of the Public Communication Division. My responsibility is to
maintain the smooth semester-to-semester operation of the Division while overseeing innovations intended to improve the program. Under my leadership division highlights have included: the creation of a BY/MA combined program; the upgrading of graduate application requirements to include the Grew; implementation of new Comprehensive Examination format; celebration of induction of three adjunct faculty members into local chapter of URSA Hall of Fame; launching of inaugural Roschwalb Memorial Internship in conjunction
with Israel's Weizmann Institute of Science.

Weekend Graduate Program for Professional Students. I was the Director of the highly successful weekend program that caters to working professionals who are seeking the Master Degree in Public Communication. I recruited and screened program applicants. I planned and coordinated course schedules and corresponding faculty assignments. I attended to the needs of this special category of graduate students.

Honors Program. I was the Honors Coordinator, responsible for guiding SO students through the honors requirements, approving Honors supplements, and developing the capstone experience for graduating seniors.

Public Relations Student Society of America. I served as faculty advisor for the campus chapter of PROWS. This organization enhances textbook, classroom education by affording a wealth of career-oriented, hands-on learning opportunities.

American Students Against Poverty. As the faculty advisor for ASAP, I helped the students channel their altruistic energies into constructive community projects.

Public Communication Working Group. I was an active member of the ad hoc student/faculty committee charged by the Dean of SO to evaluate and formulate improvements for the Graduate PC program. I helped research and write a successful proposal for a Curriculum Development grant. More recently, I worked with colleagues to create a new foundation course for the undergraduate curriculum, significantly upgrading the undergraduate Public Communication program.

I am a member of the Washington Semester Program Personnel Committee responsible for reviewing the performance of Washington Semester faculty who are seeking contract renewals with the university.

I am a member of the Public Communication Graduate School Admissions Committee. This committee screens and recommends applicants for the PC Graduate program.

I served one year and chaired one year the Rank and Tenure Committee for SO. This committee reviews and evaluates the applications of SO faculty members for promotion and tenure.

I was a member of the University's first Experiential Learning Council. This group reviews policies pertaining to cooperative education and attempts to standardize procedures across departmental lines.

I chaired the SO Search Committee that filled two tenure-track positions and three full-time temporary lines from more than 100 applicants. Subsequently, I have been an active member of other Public Communication search committees.

For SO, I co-chaired the Research and Reading Room Committee and have chaired the Academic Integrity Code Review Panel . Also I have served on Socks Development Committee and Student Advising Committee.

Career Quest Week. I moderated a special session entitled, "Career
Transitions for the Mature Professional and Non-Traditional Students." This workshop was sponsored by the University's Career Center.

Career Discovery Week. I helped plan and moderate an innovative workshop entitled, "Putting your Liberal Arts Degree to Work for You." The University's Career Center sponsored this panel presentation.

Career Briefing. I have moderated panels for School of Communication students to learn about career opportunities from recent graduates in the field.

Freshman Day. I have served as a featured presenter, representing the Public Communication program to prospective freshmen and their families.

CAY Mentor Program. As a Faculty Mentor for two years, I provided a "non-anxious presence" for twenty freshman mounts.

SO Graduate Student and University Undergraduate Student Orientation. I have participated in numerous programs to help ease the transition of students to a new learning environment.

I moderated a lively panel discussion entitled "Sexual Identity Politics and the November Elections," sponsored by the Sexual Minority Resource Center.

Graduate Student Council Lecture Series. I have been a featured speaker, addressing the topic of Litigation Public Relations.

Graduation Commencement Ceremonies. Twice I have been honored to serve as School of Communication\ Marshall.

PUBLICATIONS

BOOKS

Courts, Counselors and Correspondents: A Media Relations Analysis of the Legal System. My second book was published by Fred B. Roth man & Co. of Little ton, Colorado, in January, 1998. This text is intended for attorneys, journalists and communication scholars engaged in critical media studies. The work includes an overview of the history of courtroom coverage, a review of First Amendment versus Sixth Amendment tensions, and a survey of judicial attitudes toward the media. A chapter is devoted to analyzing and reaching target audiences. Another chapter walks the reader through the mind set of a reporter as the journalist prepares and conducts an interview. A section on ethics precedes the climax of the text, a media relations guide for lawyers who need to know how to cope with the press whether or not the spotlight was sought. By helping attorneys and journalists better understand each other, I
am hopeful that courtroom coverage may become more thorough, accurate and objective. Such reporting should lead to a more informed citizenry, the essential component of an enlightened democracy. The book received a very favorable review from The Missouri Bar BULLETIN (May, 1998).

Since publication, this book has received significant exposure. The
Executive Director of the First Amendment Center at Vanderbilt University Law School, Nashville, Tennessee, adopted the book as lead text for his course, "Litigation and Journalism: Client Representation and Ethical Conduct in High Visibility Cases." In addition, more than 20 law schools have purchased copies for their libraries. Copies have been requested in China, Japan, Germany, and Australia. The Kansas Supreme Court and the Florida Supreme
Court also include the book in their collections.

Litigation Public Relations: Courting Public Opinion. Professor Susanne Roschwalb and I co-authored/co-edited a pioneering text in the field of legal communication. This anthology is the first to analyze the strategic collaboration between lawyers and communication specialists that influences cases in the court of public opinion. While legally binding verdicts are rendered by judges and juries, the court of public opinion holds jurisdiction over personal reputation and public policy. The market for this book is students and practitioners of the law and of public communication, as well as the general public. I wrote one chapter, co-authored the preface and introduction, and co-edited the remaining ten chapters. Fred B. Roth man & Co. published the work in July, 1995. This work was very favorably reviewed by the two leading scholarly public relations journals -- Public Relations Review (Summer, 1996) and Public Relations Quarterly Fall, 1996). The book garnered further positive reviews from briefly ... A monthly newsletter for members of the news media in Missouri (April, 1998) and The Missouri Bar BULLETIN (May, 1998). In addition, Fraser Seattle highly recommended the book in the "Top of the Shelf" section of his leading textbook, The Practice of Public Relations, Thea Ed., Simon & Schuster (1998), pg 440.

REFEREED ARTICLES

"U.S. Welfare Reform," Understanding Public-Private Sector
Partnerships, Vol. II, book of international conference. proceedings,
Sheffield Helm University Press, May, 1999.

"Ending Welfare As We Know It or Creating Poverty As We've Never Seen It?" Public and Private Sector Partnerships: Learning for Growth, Sheffield Helm University Press, May, 1997, pp. 449 -460.

"Public - Private Partnership and Welfare Reform in the USA," The
Review of Policy Issues, vow 3, no. 2 Spring, 1997, pup 75 - 87.

"Prime Time Crime: Television's Influence on Public Understanding
of the Criminal Justice System," The Almanac, the annual journal of the Mid-Atlantic\American Popular Culture Association, Fall, 1995, pp. 72 -87.

"Return to Sender: Accommodating Employer Efficiency Assumptions
and Employee Privacy Expectations in the Era of E-Mail," accepted for publication by International Academy of Business Disciplines' Business Research Yearbook, April, 1995 (13 pages).

"Violence on TV: What Harm Could It Be?" , The Image of
Violence, Selected Papers - 1995 Conference, Society for the
Interdisciplinary Study of Social Imagery, Fall, 1995, pp. 131 - 140.

"Can Camera in the Courts Help Curb Violence in the
Streets?" to be published by MacMillan and Company as part of Conference Proceedings, International Conference on Violence in the Media, Fall, 1995 (54 pages).

"The Genie is Out of the Bottle: An Examination of
Publicity vs. the Press Ban in the Courtroom in the Information Age,"
International Academy of Business Disciplines' Business Research Yearbook , co-authored with S. Roschwalb, April, 1994, pp. 147 -152.

"Changing Change of Venue," Journal of the Missouri Bar,
Jug/Sept., 1993, pp. 285 - 292.

INVITED ARTICLES

"An Introduction to Litigation Public Relations," International Association of Business Communicators -- Washington Update, January, 1999.

"Student Power!" Washington Council of Agencies' Agenda, May/June, 1998, pup 3 and 16.

"The Impact of Mass Media on Jury Trials'" ( The Champion -
the publication of the National Association of Criminal Defense Lawyers, Vol. 18, No. 8, Swept/Oct., 1994, pp. 25 - 27.

"Judging the Jury," L.A. Times, September 26, 1994, section AYE.

"Establishing the Constitutional Argument for Litigation Public Relations," PR Update, March, 1994, pp. 1 and 6.

"Litigation Public Relations," Communications and the Law, co-authored with S. Roschwalb, Dec., 1992, pp. 3 - 23.

"Litigation PRY: Proposal for a Course," International Public Relations Review, co-authored with S. Roschwalb, Vol. 15, No. 3 1992, pp. 20 - 22.

"The Care and Feeding of Student Interns," Washington Council of Agencies' Agenda , Jan/Fob, 1992, pp. 3 and 12.

LECTURES

REFEREED CONFERENCE PRESENTATIONS

"Collaborations Between Lawyers and Public Communicators," International Academy of Business Disciplines," San Francisco, California, April, 1998.

"U.S. Welfare Reform," Third International Conference on Public and Private Sector Partnerships: Learning for Growth, Ljubljana, Sloven, May, 1997.

"Can Half-Truths in the Court of Public Opinion Really Advance the Whole Truth in the Court of Law?" Mid-Atlantic Popular/American Culture Association, Syracuse, New York, November, 1995.

"Return to Sender: Accommodating Employer Efficiency Assumptions and Employee Privacy Expectations in the Era of E-Mail," nternational Academy of Business Disciplines, Los Angeles, California, April, 1995.

"Violence on TV; What Harm Could It Be?" Society for the Interdisciplinary Study of Social Imagery, Colorado Springs, Colorado, March, 1995.

"Prime Time Crime," Mid-Atlantic Popular/American Culture Association, Wheeling, West Virginia, Out, 1994.

"Can Cameras in the Courts Curb Violence in the Streets?" International Conference on Violence in the Media, St. John's University, New York, NY, Oct. 1994.

"An Examination of Publicity vs. the Press Ban in the Courtroom in the Information Age," International Academy of Business Disciplines, Pittsburgh, Pennsylvania, April, 1994.

"The Advertising Campaign for Lawyers," Mid-Atlantic Popular/American Culture Association, Philadelphia, Pennsylvania, Nov., 1993.

"Practicing Public Relations on the Courthouse Steps," Association for Education in Journalism and Mass Communication, Kansas City, Missouri, Aug., 1993.

"Litigation Public Relations," Mid-Atlantic Popular/American Culture Association, Washington, DC, Oct., 1992.

OTHER CONFERENCE PRESENTATIONS

National Strategy Summit panel discussant, National Coalition to Abolish the Death Penalty, Annual Conference, Philadelphia, PA, September, 1999.

"PR and the Law," Public Relations Society of America, Richmond, Virginia, November 11, 1998.

D.C. Bar Winter Convention, Washington, DC, March 6, 1996. Featured speaker on panel addressing "Representing Celebrity Clients."

International Association of Business Communicators, Washington, DC, Out, 1993. Discussant on educators' panel of latest research areas.

INVITED LECTURES

"Enhancing and Improving Your Organization's Fund raising potential," Washington Council of Agencies Skill Development Series, Washington, DC, June, 1999.

"Cultural Diversity and Effective Communication," workshop leader for Congressional Seminar and National Leadership Training Conference for the Federal Asian Pacific American Council, Arlington, Virginia, May 9, 1996.

"Information Anxiety," lecture to senior public health communicators for the Department of Health and Human Services, Washington, DC, Out 14, 1994.

OTHER SCHOLARSHIP

I am a member of the editorial board for The Almanac, the journal of the Mid-Atlantic Popular/American Culture Association. I also serve as the chair of the Law and Culture division for the organization.

I have been asked to serve on the editorial board for the published Conference Proceedings for the Fourth International Conference on Public-Private Sector Partnerships, Sheffield Helm University Press.

RESEARCH IN PROGRESS

Gentile v. State Bar of Nevada. I am analyzing this landmark Supreme Court decision to determine its Constitutional implications for litigation public relations.

I am researching a piece that revisits the Rodney King case to examine whether the controversial use of videotaped testimony over a defendant's objections constitutes a Fifth Amendment violation.

MEDIA PRODUCTIONS

As the founding executive director of the Capital Area Community Food Bank, I nurtured the program from concept to solid community institution. The Food Bank now distributes nearly 12 million pounds of food annually to about 500 social service agencies. My legacy anifests itself in the annual "Good Neighbor Food and Funds Drive." This effort, conceived during my watch at the Food Bank, is a powerful collaboration of Giant Food, the Washington Post and WJLA-TV. This successful community outreach campaign nets the Food Bank more than a quarter million pounds of canned goods and more than $100,000 annually.

I serve as pro boo media advisor for the National Coalition to Abolish the Death Penalty. I recruited several of my best SO graduate students to form a communication team for the coalition. In addition to preparing press releases and media advisories on issues as they arise, the communication team assisted with special events such as the Coalition's annual conference. I consult frequently with the organization's executive director prior to his many media appearances, offering both coaching and strategic advice on honing key talking points. The communication team also helped develop the Stop Killing Kids Campaign targeted at the 25 state jurisdiction that still impose capital punishment on juvenile offenders. The strategy behind this effort is to gain political momentum for the eventual abolition of the death penalty by raising the awareness of the "undecided" block through deploying more sympathetic subjects (i.e. minors on death row).

Also, I have collaborated with a documentary filmmaker to capture the oral histories of 30 people who have served time on Death Row and have lived to tell about it. These were the "guests of honor" at a Northwestern University-sponsored conference entitled "Wrongful Convictions and the Death Penalty."

We have conducted videotaped interviews of the exonerated ex-inmates. While the documentary artist plied her craft, editing and weaving visual images, I served as primary consultant, researching case histories, developing story lines, and seeking critical underwriting. A short form (30 minutes) of what we hope will be a two-hour documentary, Life After Death Row, was screened publicly for the first time in the Washington area at the reception following the American Forum I moderated.

MEDIA INTERVIEWS

Interviewed for article in O'Dwyer's PRY Newsletter about Coca Cola's deceptive public relations practices, November, 1999.

The Missouri Bar Bulletin, Jefferson City, Missouri, Interview entitled
"Lawyering from the PR Perspective," July, 1998.

Public Relations Tactics, New York, New York, Interview with John Elasser, "Lawyers Learning the Art of Media Relations," June, 1998.

National Public Radio, "Power Point," An hour-long panel discussion on media coverage of the White House scandal -- "Sex, Lies, and Videotape," March 22, 1998.

PR Tactics, New York, New York. Quoted in the Trendwatch column explaining litigation public relation's influence in the court of public opinion. November, 1995

WDCA-TV, Washington, DC. Featured guest on public affairs program, Making a Difference. Discussed topic of litigation public relations. Oct. 25, 1995

CNN Radio, Detroit, Michigan. Interview regarding O.J. Simpson's postponement of a nationally televised interview. Oct. 12, 1995.

Voice of America, Washington, DC. Radio interview regarding the reaction to the verdict in the O.J. Simpson murder trial. Oct. 3, 1995.

WXYT Radio, Detroit, Michigan. I was the sole guest on a one hour and twenty minute call-in talk show concerning the criminal justice system in the aftermath of the O.J. Simpson case. Oct. 2, 1995.

WRC-TV, Washington, DC. Interviews on the psychology of jury deliberations. Sept. 29 and 30, 1995

Christian Science Monitor, Boston, Massachusetts. "O.J. Morality Play Uncovers Depth of Racial Divide," Oct. 2, 1995.

WRC-TV and Wash-FM, Washington, DC. Interviews on the anniversary of O.J. Simpson's fugitive flight from justice on the L.A. Freeways. "What will be the legal and cultural legacy of the Simpson trial?" June 12, 1995.

Congressional Quarterly Researcher, Washington, DC. "Courts and the Media," Vol. 4, No. 35 Swept 1994.

State News, East Lansing, Michigan. "Television Belongs in Court," Swept 27, 1994.

The Detroit (Michigan) News and Free Press, "Needed: Unbiased, Not Unaware, Jurors for O.J." September 25, 1994. Also appeared in Long Island, New York Newsday, and Milwaukee (Wisconsin) Journal.

Editor and Publisher magazine, September 1993.

Inside PR, "Guilty Until Proven Innocent," September 1993.

The Kansas City (Missouri) Star, "Lawyer Tries to Sell Client's Story to Media and Courts," C2, August 12, 1993.

The Countian, Montgomery County (Maryland) Chamber of Commerce, "Good Publicity Takes Research," Vol. 33, No. 10. Nov. 1992.

MAJOR CONSULTANT ACTIVITIES

Ketchum Litigation Communications Advisory Board. I am one of four members of the inaugural advisory body supporting the PR firm's Litigation Communication team. The Advisory Board provides valuable resources to support strategic planning, media training and other needs. The Board also helps identify emerging trends in legal communications.

National Coalition to Abolish the Death Penalty. I serve as pro bono media advisor working closely with the organization's executive director to develop messages and strategies to advance the coalition's mission.

New Jersey Chapter of the American Institute of Architects. I provided image enhancement consulting and moderated a panel on the future of marketing for architects at the annual meeting of New Jersey's AIA society.

U.S. Department of Education. I served on a panel of academicians to assist in a longitudinal study of communication majors and their subsequent careers.

Juror. I was a judge in the 1994 Robert F. Kennedy Human Rights Journalism awards for the RFK Foundation.

NIKKEI/Konica American - Japanese student forum. Each summer from 1988 to 1997, I coordinated cross-cultural exchange seminars for the winners of national essay contest.

Washington Council of Agencies, "Meeting Places Guide for Washington Area Nonprofit Organizations." Provided personnel for research and production. June, 1993.

Institute for Advanced Studies in Immunology and Aging, "A Town Forum on Alzheimer's Disease." Consulted on planning and promotion of major conference. Nov. 1992.

MAJOR RESEARCH

LITIGATION PUBLIC RELATIONS. Through the publication of two books and several journal articles, the presentation of numerous conference papers, and the designing and teaching of an honors colloquium, I am exploring the use of public relations strategies and techniques to influence the court of public opinion. The significance of this "court" is that it holds jurisdiction over personal reputation and public policy. As little has been written in this field, my research breaks new ground. My work is codifying a body of knowledge that, I believe, will have a major impact on the administration of justice.

PUBLIC SERVICE PUBLIC RELATIONS. Through my work with the non-profit community, including my collaboration with the Washington Council of Agencies and various independent investigative explorations of other research models, I hope to establish a Non-Profit Management Institute in conjunction with American University's Center for Excellence program.

SIGNIFICANT COMMUNITY AND CIVIC ACTIVITIES

PROFESSIONAL

I have been asked by the Metropolitan Police Department to serve on an evaluation panel to review proposals to produce "DC CrimeWatch," a half hour television news magazine program about community policing.

I was the inaugural Chair of the Excellence in Non-Profit Management Awards committee, sponsored by the Washington Council of Agencies.

I served on the Student Liaison and Community Service Committees of the Public Relations Society of America - National Capital Chapter.

I was the featured speaker at PRSA's Community Communications Conference, 1991 and 1992.

COMMUNITY

On behalf of Community Visions, Inc., a multi-service social service agency based in Silver Spring, MD, I devised an innovative partnership proposal for Ben and Jerry's Homemade, Inc. If accepted, the ice cream company would provide product and training for a special not-for-profit scoop shop. Community Visions would become the local franchisee, managing the operation while employing a staff of formerly homeless men and women.

I serve as a Coordinator for the Shepherd's Table clothing distribution program, Montgomery County, Maryland.

I am the Immediate Past Chairman of the Board of Director of the D.C. Central Kitchen, Washington, DC.

I am the Founding Executive Director of the Capital Area Community Food Bank, Washington, DC.

I was the featured speaker at Montgomery County Community Television's "Non-Profit TV Day," Fall 1992, Fall 1995, and Spring 1997.