As the culmination of the "skills component" for the Master of Arts degree in Public Communication, the Practicum course includes such skills as media training -- how to face the television cameras to tell your organization's story. The class members simulated being the director of communications for a Disctrict of Columbia organization that had faced more than its fair share of media problems during the past two years. Here the grad students conduct a news conference before a battery of local and national media representatives.