We stare with the default font and then change to italics, and then return to the default font.

We can also bold face portions of the text, or actually do both, italics and bold

How about changing font sizes, from:

very large--- to large--- to small--- to tini

We can also center our text using the CENTER tag or the ALIGN=CENTER attribute:

I am using the ALIGN=CENTER attribute here

And, by the way, you can also right justify with ALIGN=RIGHT